We believe a bicycle is more than a piece of equipment.
It is the ultimate interface between man and the road, one that should feel like a natural extension of your body. That’s why we custom craft our frames based on individual rider specifications. From carbon layup and metal welding to final clear coat, we do it all ourselves in our ultra-modern facility based in Montreal, Canada. That allows us to sweat every detail with one goal in mind: to make you the perfect bike. The one that will unleash your full potential as a cyclist.
For us, custom is not an exercise in vanity or luxury–it’s all about precision serving performance. Contrary to other custom builders, we go way beyond made-to-measure geometry to produce some of the most technologically advanced bicycles in the entire industry. Our composites program, in particular, pushes the boundaries of custom manufacturing: From F.E.A.-perfected, seamless frame designs that take full advantage of carbon fiber’s tensile properties to a proprietary molding process that generates singular, monocoque parts with an exceptional fiber-to-resin ratio, the list of home-grown innovations goes on.
Our operations are based in a cycling-crazy city that happens to be a hotbed of aeronautical technology and expertise. Accordingly, our products are engineered to the latest aerospace standards in order to deliver the purest, most powerful ride you have ever experienced.
Ultimately, our promise is simple: we’ll craft you a singular bike that will have you flying faster on two wheels. You don’t have to take our word for it; just ask someone who owns a Guru.
Every human body is different. Beyond height and inseam length, when you take into account elements such as weight, relative flexibility, muscular development, fitness level, training conditions and objectives, you end up with a unique set of needs for each cyclist.
If you are mass producing bikes, you make abstraction of these differences and treat every rider like a number. Why? Because you have no choice when you don’t know who’s going to end up riding your product.
